AMERICAN EXPRESS
These were "two-step" direct mail efforts for the American Express Corporate Card. Amex had a small list of elite target accounts that they wanted to reach — so we developed these high-impact packages which were sent by FedEx. The salespeople would send these packages out to their key sales targets, and if the prospective client would take a meeting, the salesperson would bring the remote for the helicopter or MiniCooper, depending on the package. Click on the images to enlarge — and you can see a sample of the letter that accompanied the helicopter package below.
