ABOUT PETEr:

PETER ORAVETZ
Copywriter • Creative Director • Brand Builder
peterbuildsbrands@gmail.com
(646) 522-6956

I've always been fascinated with words.

Ever since I was a kid, I've been entranced with the way words look. Like how the "o" in "word" looks like an open mouth. So when I sit down with an art director to brainstorm, the way the words look on the page or on the screen matters. Words and images are the building blocks of concepts. Concepts are the building blocks of brands. There are infinite possibilities to choose from — but the ability to discern, craft and stage an idea so it has maximum impact, well, that's why you need me.

EXPERIENCE:

Freelance Creative Director/Copywriter
Jan. 2017 - present
• Broadreach: a teen adventure and educational travel company. Led rebranding efforts, including theme lines, brand voice, tone and style. Complete revamp of website.
• Purdue NewU:  Purdue University’s new venture with the acquisition of Kaplan. Writing inaugural website and establishing brand voice and style.
• NES Financial: a Silicon Valley FinTech company. Currently writing thought leadership articles and blogs, as well as emails and articles geared toward various investor audiences.

PMX Agency   |    Associate Creative Director                                                                                                                                                            
2014 – Jan. 2017
Responsible for managing all the copy resources at the agency. Integral to the new business effort with wins of the American Heart Association, Boys and Girls Club of America, Feeding America — as well as growing the Amazon and KPMG businesses.

Accounts included:
American Heart Association, Amazon, KPMG, CycleNation, Paralyzed Veterans of America, Bobble, Crayola, Tungsten, Genworth Financial, The COPD Foundation, The New England Journal of Medicine

o2kl   |  Associate Creative Director
2005 – 2014
Helped grow this start-up agency from a 5-person shop to a bustling boutique of over 30 people. Won business from all the clients listed below.
Accounts include:
American Express, MetLife, Guardian Insurance, HBO, Empire Insurance, AARP Travel, ESPN, Disney, Coldwell Banker, Wildwood Beach Hotel & Resort.

Freelance Writer
Young & Rubicam, Berlin Cameron, Deutsch Direct, Draft, Saatchi & Saatchi Healthcare, Digitas
2002 – 2005
Accounts included:
Computer Associates, Accenture, Intel, Viagra, AOL, Barclays Bank, Citibank, American Express, Verizon.

FCBi  |   Associate Creative Director
1998 – 2002
Accounts included:
US Postal Service, Metlife, AT&T Wireless, sothebys.com, various pharmaceutical accounts.

CMG Communications   |   Sr. Vice President, Creative Director
1995 – 1997
Accounts included:
Virgin Atlantic Airways, The Greater NY Savings Bank, Schiefflein & Somerset (Johnnie Walker), Dow Jones Telerate, Merck.

Other agencies have included BBDO, NW Ayer, Grey

EDUCATION:

Drew University
Bachelor of Arts
English and Painting major