ESPN MARCH MADNESS INTEGRATED CAMPAIGN

An integrated campaign highlighting ESPN's brackets for March Madness. We played off sports fans' obsession with banners, print and email — which built record levels of participation with the theme "Surrender to the Insanity." Click to play the banners — but you will need to use your back button to get back here. Thanks!

Print ran the day the brackets were announced, with a half page in sports sections placed just beneath the brackets. A series of emails dialed up the excitement by inviting participants to create their own bracket group. Please click to enlarge.